Tips and Suggestions
The best place to start when creating a WSU social media account is socialmedia.wsu.edu. This page has WSU social media best practices, including:
- Update regularly and consistently. Visiting an account with outdated information is frustrating for viewers. Use multiple administrators for accounts to ensure the account remains active in case someone leaves your unit or the university.
- Connect. The point of social media isn’t merely to share information into a void, it’s to establish connections between the general public and your group. Interact with other accounts, answer questions, share helpful and relevant information from other accounts. These will all help grow your audience as well.
- Manage spam carefully. You can delete posts that are not related to WSU or your group, but keep everything else, even if you disagree or don’t like it. As a state entity, we should not be open to accusations of censorship.
Other Useful Tips
- Develop a content calendar. This is a good way to make sure you don’t miss an event, holiday, or important milestone. Sit down with other members of your team and talk about what should be covered in the next week, month, 3 months, 6 months, etc. However often you want to keep this updated. Maybe have a quarterly meeting with stakeholders in your group to update the calendar.
- Share stories about people. People like to read about other people.
- Photography and media are vital. Every post should include a photo or video. These also make posts more shareable, which helps grow your audience. Polished, professional photos aren’t necessary. Authentic photos and videos often relate more with an audience.
- Tag related accounts in posts. Tagging accounts that have something to do with an event or story will improve the chances of them sharing your post.
- Don’t spread yourself too thin. Figure out what platform your ideal audience uses the most, then concentrate on growing that audience. Don’t start a Facebook page, a Twitter account, a Tik Tok, and an Instagram. Pick one and do it well. Once you have that down, then consider adding a second. Social media takes time to do well.
- Do not use an individual person’s email as the login or account email. Use a group email that more than one person has access to. This way others have access to the account in emergencies.
- Official policy. We have posted the official WSU CAHNRS Facebook policy. As a unit of WSU, this can be adapted for your page as well.