The mission of the beef program is to serve the beef industry and consumers in the state of Washington, the western region, and the nation, by providing solutions to new and existing problems through basic and applied research. The extension arm of the program transfers the knowledge gained to the industry and in turn communicates pressing beef industry research needs to the research scientists. The teaching arm of the beef program prepares future leaders in the beef industry by providing experiences to develop leadership, communication, and problem-solving skills. A goal of the beef program is to train students who are highly sought after by employers upon graduation due to their beef cattle expertise. We accomplish this by providing student activities (e.g., Cougar Cattle Feeders, Block and Bridle Club, etc.), internships, externships, undergraduate research opportunities and jobs at the Beef Center.